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LINCOLN CUSTOMER EXPERIENCE

Location

Across China

Date

2014 - 2018

Role

Principal (Lucinda), Design Director (Rob) while at Eight Inc.

Project type

Commercial, New Construction, Strategy, Interiors, Touchpoint Design and Interface, Digital, Staffing Model

Completed while at Eight Inc.

Partnered with Lincoln to redefine the brand for a new generation in China. The holistic transformation included new dealerships, customer touchpoints, digital tools, and a reimagined service model — all grounded in a fresh interpretation of modern luxury for younger Chinese customers.

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